Gail Tifford

Gail Tifford is the Vice President of Media NA and Global Digital Innovation for Unilever where she is responsible for leading media strategy and implementation across the paid, owned and earned ecosystem for all Unilever categories and brands. In addition, she is also a member of the Unilever Global Media Leadership Team and, in this capacity, she oversees Unilever’s global new media vision and strategy as well as works closely with the Unilever Ventures team to seek out new digital investment opportunities. Gail is passionate about empowering women and is the Co-Founder and Executive Sponsor of GALvanize@ Unilever Women’s Network.

Previously, Gail was Vice President, Strategic Partnerships at Viacom, where she worked with an array of leading marketers in the development of multi-platform media and marketing programs for the MTV and VH1 brands.

Earlier in her career, Gail spent more than 10 years at Unilever working across many different brands in a variety of marketing roles. As Brand Development Director for Beverages, she was responsible for long-term strategy, including innovation and communication for the Lipton brand in North America. Prior to that role, she was the Director of Marketing Excellence, responsible for cultivating superior talent and helping to build a growth-centric organizational culture across the Marketing function.

In 2016, Gail co-founded #Seeher, a key initiative of the Association of National Advertisers, to drive the more accurate portrayal of women and girls in Media and Advertising.

Gail is a member of the MAKERS@ Board of Directors, is on the board for the International Radio and Television Society (IRTS) Foundation as well as the Mobile Marketing Association. Gail is Co-Founder of the Craig D. Tifford Foundation, a registered 501C3. She is also on the Board of Tufts Hillel and Chair of the Strategic Planning Committee.

Gail was recognized as a 2016 AdAge Media Maven and Working Mother of the Year by the Advertising Women of New York in 2013.

Gail received her B.A. from Tufts University and a J.D. from Brooklyn Law School.

Gail lives in Connecticut with her husband and two children.

Follow Gail at @gailtifford