Saturday Vids: Ur Allure

I think we can all agree that, generally, when it comes to the portrayal of women in the media -- in terms of everything from gender roles, to beauty standards to depictions of female sexuality and beyond -- there are few sources of positive and empowering messaging. Well there's a company out there that want's to change that: Ur Allure, a website that "creates media content for you, the young women of today's generation" using the formula of  "MEDIA + ENTERTAINMENT + SELF-WORTH MESSAGE." I for one can't wait to see what they do.