Business as usual: When discussing sexism in entertainment, many point to numbers alone — and for good reason. Only 27% of primetime TV creators, writers, producers, executive producers, photography directors and editors were female be-tween 2013 and 2014, the Women’s Media Center reported

US organisation Name It Change It presented 1,500 likely voters with the media profiles of two fictional political can-didates, one male and one female. Voters were divided into four groups: one quarter heard no reference to the female candidate’s appearance, while the other three groups were presented with either neutral, positive or negative descrip-tions of how she looked. The study itself used real quotes tak-en from media coverage of female candidates in 2012 elec-tions. The conclusion? “When media coverage focuses on a woman’s appearance, she pays a price in the horse race, in her favourability, in her likelihood to be seen as possessing positive traits, and in how likely voters are to vote for her.”

The Women’s Media Center annual reportfound that only 37.2 percent of newsroom staffs were made up of women, a figure that has gone nearly unchanged since 1999.

There is still a shocking lack of diversity in U.S. news rooms, according to the Women’s Media Center. Across print, televi-sion and online media, men receive 63 percent of byline credits