Zoë Chance

Professor Zoë Chance helps successful people learn simple ways to increase their influence, so they can get what they want and do even more great things in the world. At Yale School of Management, Zoë teaches a popular elective called Mastering Influence and Persuasion, and collaborates with industry partners through the Center for Customer Insights. Her research has been featured in the New York Times, the Wall Street Journal, The Economist, Psychology Today, and National Public Radio; and her framework for behavior change is the foundation for Google’s food policy, helping 60,000 people make healthier choices every day. Zoë speaks in companies and conferences around the world, and gave a popular TEDx talk on influencing behavioral change called How to Make a Behavior Addictive.

Prior to her engagement at Yale, Zoë marketed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and failed as an entrepreneur. She received her bachelor’s degree from Haverford College, MBA from the University of Southern California, and her doctorate from Harvard Business School. Her current hobby is authoring a book called Bad Influence.

Sub-specialities: Influence and Persuasion, Women and Negotiations, Behavioral Economics and Food, Persuasive Communication, Self-deception