Edda Collins Coleman

Edda Collins Coleman is vice president of communications at Common Sense Media. As chief communicator and a member of the executive leadership team, she leads their global communications strategy, media relations, and executive messaging while serving as primary spokesperson. Her work shapes how the world understands Common Sense Media's mission as they promote ethical AI, tech policy, trust and safety through their research, advocacy, apps, and curriculum.

Coleman's career began in Washington, DC, where she served on the staff of Virginia Governor Mark Warner, the Democratic National Committee, the American Academy of Pediatrics, and Hill+Knowlton Strategies. She built her expertise in congressional engagement, healthcare advocacy, and strategic partnerships before leading government relations and communications consulting at Cogent Strategies for clients including Lucid Motors, Pinterest, and the TV Parental Guidelines Monitoring Board. Coleman's regulatory experience spans highly regulated sectors, representing Wells Fargo, Albertsons, and private equity firms.

For a decade, Coleman served as a gubernatorial appointee to the Virginia Foundation for Healthy Youth Board under three governors—Mark Warner (D), Tim Kaine (D), and Bob McDonnell (R). This bipartisan appointment demonstrated her ability to remain independent and fair-minded across political divides. As the current board president for the Orinda Union School District, she leads governance, communications, compensation, and budget committees while overseeing a $100M bond budget and guiding executive teams through complex change management.