Dr. Jennifer Hoewe

Dr. Jennifer Hoewe is an associate professor at Purdue University within the Brian Lamb School of Communication. She also holds a courtesy appointment within Purdue’s Department of Political Science.

Hoewe’s research focuses on how political issues and groups of people are depicted in media content and how those depictions influence media consumers, particularly in terms of their cognitive processing, their attitudes, and their own identity. She has published more than 40 peer-reviewed journal articles and book chapters.

Prior to receiving her Ph.D. from Penn State in 2015, Hoewe worked as a press assistant for a member of Congress and as the news editor for a weekly newspaper.

Sub-specialties: Media effects, media psychology, political communication, political psychology, cognitive processing, stereotypes and identity

Recent scholarly publications:

Ewoldsen, D., Hoewe, J., & Grady, S. (2022). A cognitive processing framework for media interpretation.Journal of Media Psychology, 34(2), 65-76. https://doi.org/10.1027/1864-1105/a000326

Peacock, C., Hoewe, J., Panek, E., & Willis, G. P. (2021). Hyperpartisan news use: Relationships with partisanship and cognitive and affective involvement. Mass Communication and Society, 24(2), 210-232. https://doi.org/10.1080/15205436.2020.1844902

Hoewe, J., Peacock, C., Kim, B., & Barnidge, M. (2020). The relationship between Fox News use and Americans’ policy preferences regarding refugees and immigrants. International Journal of Communication, 14, 2036-2056. https://ijoc.org/index.php/ijoc/article/view/12402

Hoewe, J., Wiemer, E., Adekunle, T., Barton, R., Jett, J., & Pijanowski, A. (2020). Linking political TV shows with female lead characters to political engagement: The roles of parasocial processes and gender identity. Journal of Broadcasting & Electronic Media, 64(5), 672-692. https://doi.org/10.1080/08838151.2020.1849703

Hoewe, J., & Sherrill, L. A. (2019). The influence of female lead characters in political TV shows: Links to political engagement. Journal of Broadcasting & Electronic Media, 63(1), 59-76. https://doi.org/10.1080/08838151.2019.1570782

Parrott, M. S., Hoewe, J., Fan, M., & Huffman, K. (2019). Visual framing and its influence on emotions and attitudes: Portrayals of immigrants and refugees in U.S. news media. Journal of Broadcasting & Electronic Media, 63(4), 677-697. https://doi.org/10.1080/08838151.2019.1681860

Hoewe, J. (2018). Coverage of a crisis: The effects of international news portrayals of refugees and misuse of the term “immigrant.” American Behavioral Scientist, 62(4), 478-492. https://doi.org/10.1177/0002764218759579