Nandita Murukutla, Ph.D., is a social scientist with a background in behavioral economics. At Vital Strategies, Dr. Murukutla provides scientific leadership by ensuring that its health communication programs and policy advocacy efforts reflect the latest evidence from the social behavioral sciences. She collaborates with experts and supervises a team in primary research, monitoring and evaluation, cost-effectiveness, and policy analysis. This analysis has supported decisions by governments and other stakeholders in up to 60 countries across Africa, the Americas, Asia, and Eastern Europe in the areas of food policy, road safety and injury prevention, tobacco control, maternal and reproductive health, and more recently in the public health response to COVID-19. Dr. Murukutla has appeared on CNN, NDTV and Doordarshan-India, and has been interviewed or published in STAT News, Times of India, Hindustan Times and more. She holds a PhD in Social Psychology from Yale University, USA.
Sub-specialties:
Behavioral economics; social psychology; marketing communication
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A content analysis of e-cigarette marketing on social media: Findings from the Tobacco Enforcement and Reporting Movement (TERM) in India, Indonesia and Mexico
Frontiers in Public Health [November 2022] -
'Love with Less Salt': evaluation of a sodium reduction mass media campaign in China
BMJ Open [October 2022] -
Effect of different front-of-package food labels on healthfulness perception of ultraprocessed food and intention to purchase the products– A randomised controlled trial
Appetite [August 2022] -
Front-of-Package Labels on Unhealthy Packaged Foods in India: Evidence from a Randomized Field Experiment
Nutrients [July 2022] -
How the “Are We Drinking Ourselves Sick?” Communication Campaign Built Support for Policy Action on Sugary Drinks in Jamaica
Nutrients [July 2022] -
Psychosocial determinants of adherence to public health and social measures (PHSMs) in 18 African Union Member States during the early phase of the COVID-19 pandemic: results of a cross-sectional survey
BMJ Open [June 2022] -
Testing Communication Concepts on COVID-19 Contact Tracing Among Black and Latinx/Hispanic People in the United States
Journal of Racial and Ethnic Health Disparities [May 2022] -
Impact of nutrient warning labels on choice of ultra-processed food and drinks high in sugar, sodium, and saturated fat in Colombia: A randomized controlled trial
PLoS One [February 2022] -
‘Warning: ultra-processed’ — A call for warnings on foods that aren’t really foods
BMJ Global Health [December 2021] -
South African consumers’ perceptions of front-of-package warning labels on unhealthy foods and drinks
PLoS One [September 2021]















