Deidre Popovich, PhD

Deidre Popovich is an associate professor of marketing in the Rawls College of Business at Texas Tech University. She earned a Ph.D. in marketing from Emory University and an MBA from Vanderbilt University. Her research focuses on consumer psychology, including how decision contexts and information cues can influence consumer decision making and self control. Her research has appeared in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Behavior Research Methods, among others. Her previous industry experience includes working as a marketing research manager for a national nonprofit organization and as a strategy consultant for a top-ten healthcare consulting firm.

Sub-specialties:
Consumer Behavior, Consumer Psychology