Amy Deneson

Amy Deneson, Co-Founder and CEO of Pheno Collective, the first full-service, omni-channel advertising agency specializing in the cannabis and hemp industries. Founded in compliance and differentiated by an expert knowledge of the cannabis and media industries, Pheno launched in 2020 and is the advertising agency of record for industry leading brands and organizations. Deneson's 10+ years of experience in cannabis and professional media acumen makes her a go-to reliable, expert source for topics including: industry growth, category leaders and influencers, plant and product information, general wellness and experience, marketing and advertising, diversity and inclusion, LGBTQIA+ history and advocacy, and being a female founder in the cannabis industry.

Previous leadership roles include Director of Marketing for Curaleaf, Senior Director of Marketing for ShareIQ (acquired by Cision PR), and Director of Product Marketing for Akamai Technologies. She has over 15 years of experience leading marketing and media relations and has successfully brought innovative and status quo busting products and services to market. Her professional media experience has primarily served to pitch, ghostwrite, and prepare colleagues for appearances on CNN, CBS, NBC and in features for the New York Times, AdWeek, City & State, High Times, and Merry Jane, her personal bylines have been published in The New York Times, The Guardian, Longreads, Salon, Bust, and more. Deneson earned a degree in Scientific and Technical Communication from the University of Minnesota - Twin Cities. Born in Iowa, Deneson lives in New York.

Sub-specialities:
Cannabis:
Co-Founder & CEO for advertising agency for cannabis and hemp
Expert source for topics including: industry growth, category leaders and influencers, plant and product information, general wellness and experience, marketing and advertising, diversity and inclusion, LGBTQIA+ history and advocacy, and being a female founder in the cannabis industry.

Advertising:
Co-Founder & CEO of industry-leading agency specializing in omni-channel advertising for cannabis and hemp
Expert source for topics including: Paid media channels and platforms, best practices and compliance, state and federal regulations, media trends and technology, and being female founder in the cannabis industry.