Alyssa is The Wall Street Journal's R&D Editor. She joined from Barron’s, where she was Audience Managing Editor overseeing the development, presentation, and distribution of Barron’sjournalism. In this role, she established and led the editorial development team and created several new editorial products. Before this, she was at the Financial Times, where she was a founding member of the audience engagement and communities teams. She’s a graduate of the London Business School and McGill University.
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Expert DirectLink
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We expand what (and how and who) we serve
Nieman Lab [December 2018] -
Media's Gender Gap: Investigating relationships between women's news production and consumption
USC Norman Lear Center [December 2017] -
Alyssa Zeisler on using engagement metrics to launch new products
Media Voices (Podcast) [December 2017]















