Making Women Visible And Powerful In The Media Women's Media Center

From Madam Gov. to Madam Pres.

By Nichola D. Gutgold

Filling the pipeline leading to the first woman elected U.S. president will take candidates who have convinced voters of their executive abilities, argues the writer, author of two books on women’s races for the highest office. The same doesn’t appear to be true for men who run.

Businesswoman Meg Whitman, running in California

Businesswoman Meg Whitman, running in California

He hasn’t even been sworn in as senator, yet the rights to the domain names scottbrown2012.com and scottbrown2016.com were snatched up the day the charismatic Republican claimed victory in Massachusetts. This enthusiastic reaction to Scott Brown—that he could be the next president—came on the heels of what was an unprecedented political season for women in American presidential politics. Democrats almost nominated Hillary Clinton, for a time the first female front runner candidate in either major party. Republicans chose Sarah Palin, who had just burst on the national scene, as their party’s first woman vice presidential nominee. But if Martha Coakley had won the Massachusetts seat, would pundits have been quick to describe her as presidential timbre?

Probably not. Yet chances are very good that electing women governors will fill the pipeline with presidential possibilities because history shows that governorships are the surest paths to the presidency. Currently, there are six women governors. Jennifer Granholm of Michigan is disqualified from the U.S. presidency because of her Canadian birth, and M. Jodi Rell of Connecticut has announced her retirement. There are Linda Lingle, Republican of Hawaii, and Democrat Chris Gregoire of Washington, both of whom have won two terms and enjoy high approval ratings. Others include the newly elected Beverly Perdue, Democrat of North Carolina, and Republican Jan Brewer of Arizona who is running to keep the post she took over when Janet Napolitano became secretary of Homeland Security.

Barbara Lee, president of the Barbara Lee Family Foundation, created a guide called “Cracking the Code: Political Intelligence for Women Running for Governor.” At first, her interest was focused on women and the presidency, but she notes that “as I understood more about the paths to power, it was clear that electing a woman president would become a reality only after we unraveled voters’ complex reactions to a woman seeking full executive authority.” With the filing deadlines for 2010 statewide elections approaching, women are poised to increase the number of female governors next year. According to Electwomen.com, 29 well qualified women have declared their candidacies.

Lieutenant Governor Diane Denish, running in New Mexico

Lieutenant Governor Diane Denish, running in New Mexico

Notables include: Nikki Haley, Republican in South Carolina, Democrat Sue Bysiewicz of Connecticut, Meg Whitman, Republican of California, Kay Bailey Hutchison, Republican of Texas, Kim McMillan, Democrat of Tennessee, and Alma Wheeler Smith, Democrat of Michigan. EMILY’s List, which backs Democratic candidates, has endorsed Alex Sink of Florida, noting that the election is “one of the country’s most anticipated races,” and Margaret Anderson Kelliher of Minnesota, who the EMILY’s List website states is a “strong and practiced leader.” If they win, it will be the first time a woman has served as governor in each state. The same is true of Diane Denish of New Mexico, an earlier EMILY endorsee, as is Deb Markowitz of Vermont. Both hope to step up from their current state-wide offices as lieutenant governor and secretary of state respectively.

Marie Wilson, president of The White House Project, also notes the importance of the role of governor to increase women’s participation on the national stage. “Look at governors from large states,” she told me when contemplating who may win the presidency.

From a communication perspective, the governorship gives a candidate a platform that showcases leadership ability while distancing them from legislative intricacies, which can complicate their presidential possibilities. For example, Hillary Clinton’s vote for the Iraq War was difficult for her to justify in primary debates. A governor rises above partisan legislative actions, which increases her ethos as a presidential contender. When we elect more women governors, a woman president should be on the horizon.



4 Comments

  1. Beverly Wettenstein
    Posted February 1, 2010 at 2:04 pm | Permalink

    Great article. Thank you.

    Beverly Wettenstein

    Speaker: “A Woman’s Place in the 21st Century”
    Founder: “Women in History & Making History Today – 365-Days-A-Year Database”
    Author: “A WOMAN’S BOOK OF DAYS”

  2. Posted February 1, 2010 at 2:56 pm | Permalink

    Leadership is still perceived to be all about the the command and control model. Throughout history most leaders have been men who gravitated to that approach. But our studies show that women are highly effective using a different model, based upon collaborative and relational strengths. Until we begin to recognize that women have developed their own strong ways of leading we will not see them as leaders. And we can’t afford to continue with the old male model. It is far too destructive now.

    We need a balance in the voices of leadership and that means more women!

    Martha Mayhood Mertz
    Founder
    ATHENA International

  3. Posted February 1, 2010 at 5:40 pm | Permalink

    This is an insightful and compelling article that raises issues that have been vibrating below the radar. Perhaps as women we have been content because a few have entered the political fray, proving that women can hold and do hold high offices where they distinguish themselves. It’s not enough to prove that point and then go back to our day-to-day activities as though that was enough. There doesn’t seem to be any serious grassroots, energy among women to help along those who are willing to put themselves out there. Politics is a rough business no matter the level.

    Getting ahead in any business is about building powerful brand identity. I wish it were just about doing great work and getting things done. It’s really not. It’s about being visible, developing celebrity, courting the media, and taking a stand…not just during election time…but all the time!

    Women know a lot about toughness and courage, perserverance and commitment. To get the attention of the public and the power bases, we need to keep everyone’s attention. Well done, Dr. Gutgold.

    Dawn Lennon,principal and owner
    Big Picture Consulting
    Author: Business Fitness: The Power to Succeed–Your Way

  4. Posted February 2, 2010 at 12:37 pm | Permalink

    The article does not mention women of color seeking office–though I assume that the wonderful Rep.Barbara Lee (D-CA) is highly conscious of the sexism-racism intersection–since she is African-American. It;’s vital that we get past the way we see “women” as ONLY WHIET WOMEN and “people of color” as all-MALE. I’d also add in that WE EXPAND OUR VISION FOR ALL CANDIDATES at ALL levels of office: THAT IS, THAT WE SEE many paths TO REAL GRASSROOTS REPRESENTATION–NOT just law school or Big Business/”career polticians”: but, also teachers, nurses, small business owners and yes! COMMUNITY ORGANZERS! Too often regardless of gender, what we get is Ivy League, upper-middle-class people who ARE CLUELESS about what the majoirty of Amreicans, 75% of whom make $50,000 or LESS–often FAR LESS–care bout, need and are experiencing. So, our vision needs to be compelx and diverse in terms of gender, race and class.

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