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Super Bowl Sexism, by the Numbers

Featured on the Huffington Post

By Jehmu Greene and Shelby Knox

Though the New Orleans Saints’ decisive victory left little room for Monday morning quarterbacking, the same cannot be said about the Super Bowl ads. CBS and its advertisers served up enough offensive fare to give everyone with an opinion an opportunity to take a swing – and they’re not holding back.

Amanda Hess at Washington City Paper took a turn explaining why Super Bowl ads are the way they are. Amanda Marcotte at Pandagon has a witty play-by-play of what she’s termed the Misogyny Bowl. Feministe takes Madison Avenue ad firms to task for forgetting it’s no longer the era of Mad Men.

And just because there will never be too much analysis of sexism, here’s the Women’s Media Center’s take:

$2.8 million
– How much Focus on the Family paid CBS to attempt to pull the wool over America’s eyes. As expected, the benign ad featuring Tebow and his mom tried to hide Focus on the Family’s intolerant and divisive agenda. That the ad was ‘co-produced’ by CBS should be seen as a serious referendum on the status of women in the media.

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WMC Statement on CBS Airing of Focus on the Family’s Super Bowl Ad

FOR IMMEDIATE RELEASE

CONTACT:
Rebekah Spicuglia, Media Director
Women’s Media Center
(office) 212-563-0680; (cell) 415-290-2970
rebekah@womensmediacenter.com

February 7, 2010 (New York, NY) – The Tebow Super Bowl ad has aired, and as expected, it is a benign telling of the Tebow family story that attempts to hide Focus on the Family’s true anti-choice, anti-woman, and homophobic agenda.

We respect Pam Tebow’s choice and the right of every woman to make important medical choices for herself and her family – a right that Focus on the Family is aggressively working to undermine. Focus on the Family has spent millions of dollars in an attempt to fool the American people, when their true intent is to have the government intrude in women’s health decisions.

The recent discovery that CBS worked with Focus on the Family for months and essentially served as a co-producer of the ad should be seen as a referendum on the status of women in the media. WMC is committed to holding CBS and all perpetrators of sexism and bias in the media accountable.

To speak with WMC President Jehmu Greene, or to book other experts on health reform, health care politics, or women’s reproductive rights, please contact Rebekah Spicuglia, (212) 563-0680, rebekah@womensmediacenter.com.

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Costa Rica Elects First Woman President

Following the landslide victory of Costa Rica’s first female president, women throughout the Central American country are ecstatic. Wrapped in a National Liberation Party flag, Costa Rican Laura Urena exclaimed at the victory celebration, “I couldn’t be happier…It will give new opportunities to women all over the country.”

While her gender may make her a symbol of progressive values in Costa Rica, Chinchilla is a social conservative who opposes abortion and gay marriage. Still, women in Costa Rica have expressed a sense of deep empowerment as one of their own ascends to the nation’s highest office.

“I voted for Laura Chinchilla because she has promised to fight for women,” said Heizel Arias, a 24-year-old single mother who voted at a prison where she is serving an eight-year drug smuggling sentence. “She was the only one who visited us and told us her plans and I believe in her.”

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Oh No! “Sylvia” Cut From Tribune

Sylvia, Nicole Hollander’s well-loved feminist cartoon strip will no longer appear in her home-town paper as of February 8. The Chicago Tribune is going to a narrower format and decided to cut some strips rather than shrink the comics down from their already nearly unreadable size. But Sylvia fans are not taking it lying down. Chicago’s independent bookstore, Women and Children First, is helping to mount a campaign to reverse the decision. Sylvia’s friends are asked to appeal to editors Jane Hirt and Geoff Brown to bring her back home, with copies to Hollander.

The Tribune Media Services still syndicates Sylvia, which runs on the Women’s eNews site among other outlets. And an Oakland theater company, Stage Bridge, is mounting a world-premiere musical this month, “Sylvia’s Advice on How to Age Gracefully on the Planet Denial.” Hollander’s new book, The Sylvia Chronicles: 30 Years of Graphic Misbehavior, Reagan to Obama, will be out in August. Still, reports Michael Miner of the Chicago Reader, Hollander feels bad about the Tribune decision: “I’m pretty addicted to doing the strip. I still feel it’s fresh, I have ideas all the time.”

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WMC News Brief: Advertising And Free Speech, Palin Presidential Run, Costa Rica’s First Woman President

The Super Bowl Slippery Slope: Advertising And Free Speech
2/5/10
Huffington Post: What was CBS thinking when it decided to feature an ad by Focus on the Family?

Palin Not Ruling Out A Run For President
2/8/10
Wall Street Journal: Sarah Palin said she wasn’t ruling out running for president in 2012, after a weekend appearance at the National Tea Party Convention.

Costa Rica Elects First Woman President, Inspiring The Region
2/8/10
Christian Science Monitor: Laura Chinchilla won Costa Rica’s presidential election in a landslide victory that is eliciting cheers from women across Central America.

Andrea Wong To Exit Lifetime
2/5/10
Broadcasting & Cable: Andrea Wong has finalized a deal to exit as president and CEO of Lifetimes Networks.

ABC News’ Diane Sawyer Gamble Pays Off
2/5/10
LA Times: She’s more patrician than Everywoman, and it’s working for her as ABC’s anchor.

Fiorina And Devore Appeal For The Women’s Vote
2/8/10
LA Times: Both speak to the Federation of Republican Women as they prepare for the GOP primary and the chance to run against Sen. Barbara Boxer in the fall.

Gay Marriage Puts Mexico City At Center Of Debate
2/7/10
NY Times: A new Mexico City law goes into effect March 4 that will allow same-sex couples to marry and adopt children.

The Only Reason To End ‘Don’t Ask, Don’t Tell’: Military Effectiveness
2/7/10
Washington Post: Repealing “Don’t ask, don’t tell” may be the right thing to do, but there’s only one reason to do it: military effectiveness.

Anti-Abortion Ads Split Atlanta
2/6/10
NY Times: Anti-abortion groups have erected scores of billboards here with an alarming message: “Black children are an endangered species.”

VA Is Prodded To Give More Aid To Female Vets
2/8/10
LA Times: With more women serving in Iraq and Afghanistan, some advocates say, more services are needed.

In A First, Women Surpass Men On U.S. Payrolls
2/5/10
NY Times: 64.2 million payroll employees last month were women, and only 63.4 million were men.

U.S. Jury Convicts Muslim Woman Of Attempted Murder
2/5/10
Women’s eNews: Pakistan-born Aafia Siddiqui was found guilty this week by a federal jury in New York on charges of attempted murder and armed assault.

Nurse To Stand Trial For Reporting Doctor
2/7/10
NY Times: Nurse indicted and threatened with 10 years in prison for informing state regulators that a doctor at her hospital was practicing bad medicine.

We Can’t Overlook Reproductive Health Needs In Haiti
2/5/10
RH Reality Check: The health and lives of Haiti’s women are threatened by severe living conditions and the virtual absence of reproductive health services.

Women In The Armed Forces ‘More Likely To Suffer Mental Problems’
2/8/10
Telegraph, UK: Women serving in the Armed Forces are twice as likely to suffer from mental health issues as men.

Women’s Influence Grows In Bulgarian Public Life
2/8/10
NY Times: Prime Minister Boiko M. Borisov of Bulgaria may seem an unlikely feminist, but in recent months he has heralded what some are calling a sexual revolution in the politics of this abidingly macho Balkan country.

Church Of England To Push Ahead With Plan For Women Bishops
2/8/10
Times, UK: The Church of England is to go ahead with the plan to create women bishops without giving in to demands from traditionalists for a separate structure of bishops and archbishops untainted by the hands of a woman.

Afghan Women’s Rights
2/8/10
Dawn, Pakistan: President Karzai recently outlined proposals that could see the Taliban share power in Kabul.

Michelle Obama Urged To Speak Out For Breastfeeding
2/8/10
Women’s eNews: Michelle Obama breastfed both her daughters and advocates are hoping she will use the platform of her anti-obesity campaign to promote breastfeeding and share her own experiences.

Daily Show Takes On “Male Inequality”
2/4/10
Salon: Was Samantha Bee’s send-up of male support groups scathing social satire or more like a series of cheap shots?

The New Math On Campus
2/7/10
NY Times: When women outnumber men at a college, dating culture is skewed.

With Patrick In Foreground, Other Women Chase Stock-Car Glory
2/5/10
NY Times: A lack of funding rather than a lack of skill prevented Leilani Munter, 33, from making her ARCA debut before this year.

Lindsey Vonn At The Summit
2/7/10
NY Times: Lindsey Vonn is in pursuit of five gold medals at the 2010 Vancouver Olympics.

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Watch Gloria Steinem in WMC’s Super Bowl Sexism Watch on Sunday

DontSitontheSidelinesWith 200,000 of your letters in hand, the WMC is not backing down. Join Gloria Steinem, WMC President Jehmu Greene, Shelby Knox, and special guests on Super Bowl Sunday as we continue to hold CBS the NFL accountable for their biased policy reversal in favor of Focus on the Family’s anti-choice, anti-woman, homophobic agenda.

JOCKOCRACY, WMC’s Super Bowl Sexism Watch will air Sunday, February 7, 5:30 pm – 10:30 pm, at http://bit.ly/ustreamwmc.

The multiplatform broadcast will include a play-by-play of the sexism and bias in Super Bowl ads and culture. We will be taking your questions and commentary, exposing Focus on the Family’s agenda, and discussing how to amplify women’s voices in the media and change the conversation.

Watch the show and text WOMEN to 50555 to give $10 in support of WMC’s ongoing Sexism Watch campaign.

RT @womensmediacntr Watch Jockocracy! Gloria Steinem takes on Super Bowl #sexism http://bit.ly/ustreamwmc

Peace,
Jehmu, Rebekah, Shelby
& the WMC Team

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Gearing Up for Game Day – WMC Keeps Pressure on Super Bowl

WMC President Jehmu Greene went one on one with former NFL player Chad Hennings over the anti-choice Super Bowl ad on Fox’s America’s Newsroom and what will happen after the big game. Jehmu said, “we are going to continue very aggressively, whether it is the Super Bowl or any network that shows sexism and bias towards women this way.”

Tune in to the WMC’s game day Jockocracy Watch live broadcast during the Super Bowl to see live commentary with WMC Co-founder Gloria Steinem, WMC President Jehmu Greene, Shelby Knox, and other special guests. It will be an interactive, lively discussion of feminism, sexism in the Super Bowl, and the ongoing fight to protect women’s reproductive rights.

And check out Jehmu on America’s Newsroom below:

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Feminism, the Super Bowl, and the Media

The WMC’s Jehmu Greene and Shelby Knox appeared on GRITtv to discuss the WMC’s campaign to get CBS to scrap the anti-choice Super Bowl, women in the media, and what feminism should be focusing on today.

Check out the episode below!

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Women’s Media Center Holds “Jockocracy Watch” on Super Bowl Sunday Live Chat to Feature Notable Guests

February 5, 2010 (New York, NY) – The Women’s Media Center is not backing down. CBS, the NFL and Super Bowl advertisers are still planning to air the anti-choice Super Bowl ad, and we continue to hold them accountable. This biased policy reversal in favor of the anti-woman, homophobic organization Focus on the Family should be seen as a referendum on the status of women in the media and marks the first time the Super Bowl will be used to push a polarizing, political agenda.

Though we have not been allowed to see the Tebow ad, our understanding is that it is a mild telling of the Tebow family story. We respect the ability of every women to make important personal medical choices for herself and her family, and Pam Tebow had the opportunity to make the choice to carry her high-risk pregnancy to term – a right that Focus on the Family is aggressively working to undermine. Focus on the Family has spent millions of dollars in an attempt to fool the American people, when their true intent is to have the government intrude in women’s reproductive health decisions.

Women’s Media Center supporters have sent more than 200,000 emails to CBS, the NFL, and Super Bowl advertisers, with hundreds of thousands more letters sent in from coalition partners allied organizations. CBS and the NFL gambled that women would allow this biased decision to go unchecked, but as a result of our actions, Focus on the Family’s anti-choice, homophobic agenda has been exposed.

The Super Bowl has always been a showcase of overt sexism with advertisements that objectify and demean women.  The Women’s Media Center will host “Jockocracy Watch,” an online live commentary with WMC Co-founder Gloria Steinem, WMC President Jehmu Greene, Shelby Knox, and other special guests. It will be an interactive, lively discussion of feminism, sexism in the Super Bowl, and the ongoing fight to protect women’s reproductive rights.

“Jockocracy Watch” will be taking place Sunday, February 7, 5:30pm – 10:30pmET, at http://bit.ly/ustreamwmc.

To speak with WMC President Jehmu Greene, or to book other experts on health reform, health care politics, or women’s reproductive rights, please contact Rebekah Spicuglia, (212) 563-0680, rebekah@womensmediacenter.com.

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Super Bowl Sunday: What You Won’t See

By Ninotchka Rosca

February 5, 2010

On Super Bowl Sunday nearly a billion viewers will see the story of one woman during an anti-choice ad. Here, Filipina author and activist Ninotchka Rosca exposes the reality of all the rest.

Her eighth child, positive for Down syndrome; the doctor at the free maternity clinic delivers the verdict with detachment. She hears there is neither remedy nor recourse. Tough luck. There’s little by way of care in the Philippines for those not fully equipped for living. Tough luck. Abortion is criminalized. When the baby dies, six months after his birth, she is relieved but sorry he had to go through all that, poor little thing. She borrows money for his casket and burial. Tough luck.

In 2000, the mayor of Manila issued an order banning government funding for contraception in the city. The Catholic Church has steadfastly opposed both divorce and contraception, preaching abstention, and stirring up even Filipino-Americans to march against Roe v. Wade and the Freedom of Choice Act. In the current campaign for the Philippine presidency, the candidate that opposes the Reproductive Health and Population Development Act is considered the most progressive.

Pam Tebow, once an evangelical missionary to the Philippines, reportedly claims in an ad sponsored by Focus on the Family during the Super Bowl—which paid a reported $3 million to get this on CBS before a billion viewers—that a doctor advised her to get an abortion when she became pregnant while taking antibiotics. From a Filipino doctor, that is highly unlikely. Abortion in the Philippines is allowed only if the mother is in mortal peril. It is not allowed even in cases of incest or rape or potential birth defects. The punishment is loss of license, loss of employment, six years imprisonment for the medical professional. For the woman, all that plus shame and guilt.

In 1987, when Pam Tebow was supposedly disregarding the advice of her doctor, a new Constitution defined conception as the beginning of life and therefore carried a specific ban on abortion. The Catholic Church was ascendant, having participated in the overthrow of the late President Ferdinand E. Marcos. Through the hundred years of banned abortion, desperate housewives in the Philippines have had recourse to traditional beliefs and rumor in an effort to control the number of their children. The anti-malarial quinine tablets were once used to boost the efficacy of herbal abortifacients—roots, leaves and “secret” ingredients swimming in amber liquid sold at the front steps of the Quiapo Church, in Manila’s central district. The side effects were massive headaches, nausea, high anxiety and poisoning. Cytotec, a treatment for gastric ulcers, and aspirin have taken its place. For those who cannot afford pills, vigorous massage is a remedy, the hilot (masseuse) kneading the belly. This can hurt a fetus that remains un-aborted; in one case, the child was born crippled because the massage broke his spine in vitro.

For those who manage to find a back-alley abortionist, the means is a rubber tampon thrust into the cervix, kept in place overnight at the risk of blood poisoning and removed when the woman starts bleeding; she then rushes to the hospital emergency room where she is met with contempt. But even the totally ignorant has heard of the most common method for ending a pregnancy: a plunge down a flight of stairs, risking broken bones and burst uteri.

The official number of deaths from self-induced abortion—1000 per annum—is extremely low; the stigma is such that even death certificates lie. The number of injuries—90,000—is also low since an estimated 500,000 illegal abortions occur annually. While Filipinas may be among the strongest women in the world—physically and psychically—pregnancy itself is high risk. Consider that the country has one of the region’s highest maternal deaths at childbirth: 230 per 100,000 live births.

One woman supposedly turns down an abortion and gains a football star for the United States. No choice for Filipinas means 100,000 children in prostitution, child labor, abuse and neglect, and in lives barely above subsistence. If that does not bother the zealous, perhaps the stress on land, sea and air could, so palpable now with the population zooming at 2 percent growth rate to 100 million on territory that’s barely a third of Canada. The average number of children per family is five but double that and up to 24 are not unusual.

Where the per capita income is $500 annually, it is an abomination. The 10-year-old with a toddler at her hip while her pregnant mother suckles a baby is an everyday sight. One such mother looks 40; but is 24 years old, living clandestinely in a rich man’s tomb at a local cemetery as she raises the next generation of the inexhaustible supply of human beings for trafficking and labor export.

The majority of women cannot have the most basic of women’s rights: the right to a divorce and reproductive rights. A Divorce Bill is dead in the water, leaving the Philippines as one of only two countries (counting the Vatican as a country) without divorce. The Repro Health bill is the target of a huge campaign by the Catholic Church and various religious sects; the argument is that its call for contraception and sex education might/could/would lay the basis for legalizing abortion. In 2005, Mayor Rodrigo Duterte of Davao City, Mindanao, offered the equivalent of a hundred dollars to any man who would undergo vasectomy. The Church countered with an offer of free removal of any woman’s IUD.

If Pam Tebow did have a free choice, she is almost alone.

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